G-02 — Social · Ottawa
Social media marketing in Ottawa
Content that looks like your business and campaigns measured on pipeline.
Fixed-scope proposal. No obligation. We reply within one business day.
- Consistency target that actually works
- 3 / wk
- Creative produced with your brand system
- In-house
- Content shot in your market
- Local
- Reach, engagement and enquiry reporting
- Monthly
Consistency target that actually works
Creative produced with your brand system
Content shot in your market
Reach, engagement and enquiry reporting
Overview
Social works for local businesses when it does one of two things: builds familiarity before the purchase, or puts a specific offer in front of a specific audience.
Everything else is posting for the sake of a content calendar. We plan for the first two and skip the third.
What you get
Everything below is included in a standard engagement — no line items that appear later.
Channel strategy
Which platforms deserve your effort and which are a distraction for your category.
Content production
Photo and short-form video shot on your sites and with your team, built into a repeatable monthly cycle.
Community management
Responses, messages and reviews handled promptly, because response time is a buying signal.
Paid social
Audience building, retargeting and lead campaigns with creative tested properly.
Local partnerships
Collaborations with Ottawa businesses and creators that put you in front of relevant audiences.
Performance reporting
Reach and engagement as diagnostics; leads and revenue as the scoreboard.
Transparent pricing
What does a campaign cost to run?
Management is a flat monthly fee of $800 to $3,000 depending on channels and creative volume, plus your ad spend, which you pay the platforms directly. We never take a percentage of media spend — that rewards the wrong behaviour.
$800 – $1,400 / mo
One platform, tightly focused on lead volume.
- Campaign build
- Creative refresh
- Conversion tracking
- Monthly report
$1,400 – $3,000 / mo
Search, social and retargeting working together.
- Cross-channel planning
- Landing pages
- Creative production
- Attribution setup
What moves the price
- Number of channels and campaign types
- How much creative is produced each month
- Whether landing pages need to be built
- Seasonality and how aggressively you want to scale
How we differ
A fair comparison against how this work is commonly delivered.
| Feature | Algorank | Typical alternative |
|---|---|---|
| Landing pages | Built and tested by the same team | Sent to your web guy |
| Tracking | Conversions verified end to end | Platform-reported only |
| Budget | Your ad spend is yours, fee is separate | Percentage of spend |
| Creative | Produced in-house with the brand system | Stock templates |
A good fit if
- You need volume faster than organic can deliver
- Your margins support paying for a lead
- You can answer enquiries quickly — speed to lead decides paid ROI
Probably not for you if
- There is no working landing page or tracking yet
- The monthly budget is too small to gather usable data
If that is you, say so on the call — we will tell you straight and point you somewhere better.
From experience
The mistakes that cost the most.
Sending paid traffic to the homepage
The homepage answers ten questions. A campaign visitor has one. Matching the landing page to the ad is usually the cheapest performance gain available.
Trusting platform-reported conversions
Ad platforms are graded on their own homework. We verify conversions independently so the reported cost per lead matches the leads you actually received.
Turning campaigns off before they have data
Local budgets need a few weeks to gather enough signal. Judging a campaign in week one is how good campaigns get killed early.
Selected work
Built for search, designed for the sale.
Trusted by 250+ brands worldwide — universities, national chains and Ottawa's best trades
Questions
Still unsure? Call +1 (613) 416-9512 and speak to the person who would run the project.
How often should we post?
+
Consistency beats volume. Three strong posts a week outperforms daily filler in nearly every local category we have measured.
Next step
Tell us what you are trying to grow.
A short conversation, an honest read on what is achievable, and a fixed-scope proposal — usually within one business day.