G-01 — Digital marketing · Ottawa
Digital marketing in Ottawa
One team running search, paid, social and analytics against a single revenue target.
Fixed-scope proposal. No obligation. We reply within one business day.
- Never a percentage of your ad spend
- Flat fee
- Conversions checked outside the platform
- Verified
- You keep every ad account
- Own
- Cost per enquiry, reported plainly
- Monthly
Never a percentage of your ad spend
Conversions checked outside the platform
You keep every ad account
Cost per enquiry, reported plainly
Overview
Splitting a marketing budget across three vendors produces three reports and no accountability. The SEO agency blames the site, the ads agency blames the landing page, and the social agency reports on reach.
We run the whole programme. That means one strategy, one measurement model, and one team answerable for whether the phone rings.
What you get
Everything below is included in a standard engagement — no line items that appear later.
Strategy & positioning
Audience definition, offer clarity and channel selection based on where your buyers actually are.
Search — organic and paid
SEO and Google Ads planned together so they cover different query segments instead of bidding on each other.
Paid social
Meta and LinkedIn campaigns with creative built for the platform, not resized print ads.
Content production
Copy, photography direction and video planning that feeds every channel from one production cycle.
Landing pages & CRO
Campaign-specific pages built and tested, because sending paid traffic to a homepage wastes it.
Attribution & reporting
GA4, call tracking, CRM connections and a dashboard that reports cost per qualified lead by channel.
Transparent pricing
What does a campaign cost to run?
Management is a flat monthly fee of $800 to $3,000 depending on channels and creative volume, plus your ad spend, which you pay the platforms directly. We never take a percentage of media spend — that rewards the wrong behaviour.
$800 – $1,400 / mo
One platform, tightly focused on lead volume.
- Campaign build
- Creative refresh
- Conversion tracking
- Monthly report
$1,400 – $3,000 / mo
Search, social and retargeting working together.
- Cross-channel planning
- Landing pages
- Creative production
- Attribution setup
What moves the price
- Number of channels and campaign types
- How much creative is produced each month
- Whether landing pages need to be built
- Seasonality and how aggressively you want to scale
How we work
Audit & positioning
We start with what already works: current rankings, competitor gaps, and the queries that actually convert in your market. Nothing gets rebuilt before we know what we would lose.
Architecture
URL structure, page inventory and internal linking are designed before a single pixel. Search visibility is a structural property, not a plugin.
Design & build
Custom design, hand-built front end, and a component system your business can grow into. No bloated themes, no page-builder debt.
Launch & compound
Redirects mapped, analytics wired, Search Console verified. Then the ongoing part: content, links, and iteration against real query data.
How we differ
A fair comparison against how this work is commonly delivered.
| Feature | Algorank | Typical alternative |
|---|---|---|
| Landing pages | Built and tested by the same team | Sent to your web guy |
| Tracking | Conversions verified end to end | Platform-reported only |
| Budget | Your ad spend is yours, fee is separate | Percentage of spend |
| Creative | Produced in-house with the brand system | Stock templates |
A good fit if
- You need volume faster than organic can deliver
- Your margins support paying for a lead
- You can answer enquiries quickly — speed to lead decides paid ROI
Probably not for you if
- There is no working landing page or tracking yet
- The monthly budget is too small to gather usable data
If that is you, say so on the call — we will tell you straight and point you somewhere better.
From experience
The mistakes that cost the most.
Sending paid traffic to the homepage
The homepage answers ten questions. A campaign visitor has one. Matching the landing page to the ad is usually the cheapest performance gain available.
Trusting platform-reported conversions
Ad platforms are graded on their own homework. We verify conversions independently so the reported cost per lead matches the leads you actually received.
Turning campaigns off before they have data
Local budgets need a few weeks to gather enough signal. Judging a campaign in week one is how good campaigns get killed early.
Selected work
Built for search, designed for the sale.
Trusted by 250+ brands worldwide — universities, national chains and Ottawa's best trades
Questions
Still unsure? Call +1 (613) 416-9512 and speak to the person who would run the project.
What should we spend on digital marketing?
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As a rule of thumb, service businesses see meaningful traction with a combined $3,000 to $10,000 per month across management and media. We will tell you if your goals and budget do not match.
Do you require long contracts?
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We work in three-month initial terms, then month to month. Search work needs a runway; it does not need a hostage agreement.
Next step
Tell us what you are trying to grow.
A short conversation, an honest read on what is achievable, and a fixed-scope proposal — usually within one business day.