Stack
The technology we build on, and why we chose it.
Every stack decision is made against three questions: is it fast on a phone, can it be maintained in five years, and does it help the site rank. Novelty on its own has never won an argument here.
Front end
Server-rendered React gives crawlers complete HTML on first request and gives visitors a page that paints fast on a phone over LTE. TypeScript keeps a five-year-old codebase safe to change.
- React
- TypeScript
- TanStack Start
- Next.js
- Astro
- Tailwind CSS
Content management
We match the CMS to the editing team. A four-page service site does not need a database of plugins; a publisher with three writers a week does need real editorial workflow.
- Headless CMS
- Sanity
- Contentful
- WordPress
- Markdown pipelines
Commerce
Catalogue size, tax rules and fulfilment decide the platform, not preference. We migrate product URLs and structured data so category rankings survive the move.
- Shopify
- Headless commerce
- WooCommerce
- Stripe
Backend & cloud
Edge-hosted, globally cached, with backups and staging as standard. No shared hosting, no mystery cPanel, no single server that takes the business offline.
- Node.js
- Postgres
- Supabase
- Cloudflare
- Vercel
- AWS
AI layer
AI features are grounded in your documented services and pricing rules, with refusal behaviour and human handoff — so the assistant never invents a price or a policy.
- Retrieval over your own content
- Assistant guardrails
- Rule-based estimators
- Lead scoring
- Conversation logging
Search & measurement
Every build ships with conversion tracking verified outside the ad platform, so reported leads match the ones that reach your inbox.
- Google Search Console
- GA4
- Tag Manager
- Looker Studio
- Ahrefs
- Semrush
- Core Web Vitals field data
Performance budget
The targets every build is held to before launch.
These are pass/fail gates, not aspirations. A site that misses them does not go live.
Largest Contentful Paint
under 2.5s
Mobile, field data, 75th percentile
Interaction to Next Paint
under 200ms
Measured on real devices, not lab only
Cumulative Layout Shift
under 0.1
Media dimensions reserved at build time
Uptime
99.9%+
Edge hosting with independent monitoring
Accessibility
WCAG 2.1 AA intent
Semantic HTML, contrast, keyboard paths
Three rules we do not bend.
You own everything
Code repository, hosting account, domain, analytics and CMS are yours from day one. Leaving Algorank should cost you nothing but a transfer email.
No page builders
Drag-and-drop builders bloat the DOM and slow the render. Every layout on the sites we ship is hand-written, which is why they load the way they do.
Boring where it matters
We use proven tools for anything the business depends on and reserve the novel work for the parts that create advantage, like the AI layer.