Custom home building · Ottawa, ON · 2024
Olympia Homes
A builder's portfolio site where the architecture — not the marketing copy — does the selling.
Scope
- Website design
- Portfolio system
- SEO
- Client
- Olympia Homes
- Sector
- Custom home building
- Year
- 2024
01
The challenge
Custom home buyers research for months. The site had to survive repeat visits and comparison shopping.
02
Our approach
Large-format project galleries, model breakdowns and a clear enquiry path, structured so each community and model can be expanded into its own ranking page over time.
03
The outcome
A portfolio-first site built to be extended community by community.
Design decisions
Three choices that made the difference.
Designed for the fifth visit, not the first
Custom home buyers return over months. Navigation, model breakdowns and galleries are structured for repeat orientation — nothing hidden behind a carousel that has to be re-scrubbed each visit.
Model and community pages ready to scale
The portfolio system was built so each new community and floor plan becomes its own page with its own specification table, rather than another entry in a PDF.
Specification honesty
Inclusions and finish levels are stated plainly. In a category where buyers are comparing spreadsheets, clarity converts better than aspiration copy.
What the site was built to be found for
Custom home builder and new build queries across Ottawa and the surrounding rural communities, where research cycles run six to eighteen months.
Where we would take it next
Publishing a community-by-community page set and a build-process explainer, the two things prospective buyers ask about on every first call.
What we built
- —Large-format project gallery system
- —Model and community page templates
- —Enquiry flow with lot and timeline qualification
- —SEO architecture ready for community-level expansion
Responsive build
The same site, engineered for the phone in your customer's hand.
Tap-to-call in the header, a quote action always in reach, and images sized for mobile data. The mobile view is not a shrunken desktop — it is the primary design.
Next step
Want results like Olympia Homes?
Tell us about the business and we will come back with an honest read on scope, timeline and cost.