B-03 — E-commerce
E-commerce website design and development
Storefronts built for catalogue depth, search visibility and checkout completion.
Fixed-scope proposal. No obligation. We reply within one business day.
- Typical commerce build
- 6–12 wks
- Catalogue and feed control
- Full
- Mapped for every legacy product URL
- 301s
- Budgeted before launch
- CWV
Typical commerce build
Catalogue and feed control
Mapped for every legacy product URL
Budgeted before launch
Overview
An online store is judged on three things: whether people can find the products, whether the pages load before patience runs out, and whether checkout gets out of the way. Everything else is decoration.
We build storefronts on the platform that fits the catalogue — Shopify for speed to market, a custom headless front end when the catalogue or pricing logic demands it — and we concentrate the work on those three failure points.
What you get
Everything below is included in a standard engagement — no line items that appear later.
Custom storefront design
Original design that reflects the brand rather than a theme marketplace, drawn around your real category and product data.
Performance engineering
Caching, image pipelines and front-end weight reduction so category pages stay fast as the catalogue grows.
Product & category SEO
Clean URL structure, canonical handling on faceted navigation, product schema, and category content that can actually rank.
Checkout optimisation
Fewer steps, clearer shipping and tax presentation, and measurement at every drop-off point.
Integrations
Inventory, ERP, payment, shipping and product-feed connections built to survive platform upgrades.
Migration support
Moving from a legacy store with product and category URL mapping that preserves organic revenue.
Transparent pricing
How much does a custom website cost?
Most Algorank builds land between $5,000 and $40,000. The variables are page count, how much content we write and produce, and whether the site needs functionality such as e-commerce, booking or an AI layer. Every project is quoted as fixed scope after a discovery call, so the number you approve is the number you pay.
$5,000 – $12,000
Single-service local businesses and trades who need the phone to ring.
- 6–12 custom pages
- Copy shaped with you
- Local SEO foundation
- Quote form and click-to-call
- Analytics and Search Console
$12,000 – $28,000
Established firms with several services, locations or audiences to rank for.
- 20–60 pages
- Service and location architecture
- Content production
- Structured data
- Migration and redirect plan
$28,000 – $60,000+
E-commerce, portals, configurators and AI-assisted experiences.
- Custom application work
- Integrations and CRM routing
- AI assistant or estimator
- Performance engineering
- Ongoing iteration
What moves the price
- Number of pages and templates
- Whether copy and photography exist already
- E-commerce catalogue size
- Integrations: CRM, booking, payments, inventory
- Migration complexity from the current platform
- AI features and the amount of knowledge to structure
How we differ
A fair comparison against how this work is commonly delivered.
| Feature | Algorank | Typical alternative |
|---|---|---|
| Design | Custom art direction per project | Marketplace theme, restyled |
| Front end | Hand-built components, server-rendered | Page-builder plugin stack |
| SEO | Architecture planned before design | Plugin installed after launch |
| Migration | Every ranking URL preserved or redirected | Redirects added if asked |
| Speed | Core Web Vitals budgeted and tested | Measured after complaints |
| Ownership | You own the code, content and domains | Locked to the vendor platform |
A good fit if
- You are established and the website is now the weakest part of the business
- You already have some Google visibility and cannot afford to lose it
- The site needs to produce enquiries, not just look current
- You want to own the code and the content outright
Probably not for you if
- You need a one-page brochure launched this week for under $1,000
- You want the cheapest possible build with no involvement in content
- You are looking for a hosting-only or DIY editor arrangement
If that is you, say so on the call — we will tell you straight and point you somewhere better.
From experience
The mistakes that cost the most.
Rebuilding without an inventory of what ranks
The single most expensive mistake in a redesign. Pages that quietly earn impressions get deleted, URLs change without redirects, and traffic drops the week after launch. The audit costs a day and protects years of work.
Buying a design instead of a sales conversation
A beautiful homepage that never states what you do, where you do it and what happens next will lose to a plain page that does. Clarity outperforms cleverness on every service site we have measured.
Choosing a platform because it is cheap to start
Page builders are inexpensive in month one and expensive in year three, when the site is slow, the markup is unusable and nobody can change a template without breaking two others.
Leaving conversion to the contact page
Buyers decide on the page they landed on. If the enquiry path only exists in the navigation, you are asking every visitor to do extra work to give you money.
Selected work
Built for search, designed for the sale.
Trusted by 250+ brands worldwide — universities, national chains and Ottawa's best trades
Questions
Still unsure? Call +1 (613) 416-9512 and speak to the person who would run the project.
Which e-commerce platform should I use?
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For most Canadian retailers Shopify wins on speed to launch and operational simplicity. A custom or headless build wins when you need complex catalogue logic, B2B pricing, multi-store setups or full control of the storefront. We will tell you honestly which one fits before you commit.
Can you improve an existing store instead of rebuilding it?
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Yes. Performance audits, SEO remediation and conversion work on existing stores are a large part of our e-commerce practice, and they are usually the cheaper first move.
Next step
Tell us what you are trying to grow.
A short conversation, an honest read on what is achievable, and a fixed-scope proposal — usually within one business day.