B-01 — Web design · Ottawa
Ottawa web design that is built to rank and built to sell
Custom websites for Ottawa businesses that need the site to do a job — not just look current.
Fixed-scope proposal. No obligation. We reply within one business day.
- Typical build time
- 4–6 wks
- Target Lighthouse performance
- 90+
- Ranking URLs preserved or redirected
- 100%
- Scope and price, quoted upfront
- Fixed
Typical build time
Target Lighthouse performance
Ranking URLs preserved or redirected
Scope and price, quoted upfront
Overview
Most Ottawa businesses do not need a bigger website. They need a website where the first screen answers the question the visitor arrived with, and where the path to contacting you is impossible to miss.
We design and build every site from scratch. That means the layout follows your sales conversation, the code is light enough to score well on Core Web Vitals, and the page structure is designed for search engines before a designer opens a canvas.
The result is a site that reads like a studio built it and performs like an engineer maintained it — which is precisely what happens.
What you get
Everything below is included in a standard engagement — no line items that appear later.
Custom design, no templates
Original art direction shaped around your brand, your photography and your buying process. Nothing recognisable from a theme marketplace.
Hand-built front end
Modern component architecture, server-rendered pages, and image handling that keeps the site fast on mobile networks.
SEO baked into the build
Semantic markup, clean heading hierarchy, structured data, internal linking and a sitemap that reflects real page priority.
Conversion paths
Quote forms, click-to-call, booking flows and lead routing — designed, tested and measured, not bolted on afterwards.
Content that earns positions
Service pages, neighbourhood pages and supporting content written against the queries your buyers actually use.
Handover you can live with
Editable content, documented components, and analytics configured so you can see what the site is doing.
Transparent pricing
How much does a custom website cost?
Most Algorank builds land between $5,000 and $40,000. The variables are page count, how much content we write and produce, and whether the site needs functionality such as e-commerce, booking or an AI layer. Every project is quoted as fixed scope after a discovery call, so the number you approve is the number you pay.
$5,000 – $12,000
Single-service local businesses and trades who need the phone to ring.
- 6–12 custom pages
- Copy shaped with you
- Local SEO foundation
- Quote form and click-to-call
- Analytics and Search Console
$12,000 – $28,000
Established firms with several services, locations or audiences to rank for.
- 20–60 pages
- Service and location architecture
- Content production
- Structured data
- Migration and redirect plan
$28,000 – $60,000+
E-commerce, portals, configurators and AI-assisted experiences.
- Custom application work
- Integrations and CRM routing
- AI assistant or estimator
- Performance engineering
- Ongoing iteration
What moves the price
- Number of pages and templates
- Whether copy and photography exist already
- E-commerce catalogue size
- Integrations: CRM, booking, payments, inventory
- Migration complexity from the current platform
- AI features and the amount of knowledge to structure
How we work
Audit & positioning
We start with what already works: current rankings, competitor gaps, and the queries that actually convert in your market. Nothing gets rebuilt before we know what we would lose.
Architecture
URL structure, page inventory and internal linking are designed before a single pixel. Search visibility is a structural property, not a plugin.
Design & build
Custom design, hand-built front end, and a component system your business can grow into. No bloated themes, no page-builder debt.
Launch & compound
Redirects mapped, analytics wired, Search Console verified. Then the ongoing part: content, links, and iteration against real query data.
How we differ
A fair comparison against how this work is commonly delivered.
| Feature | Algorank | Typical alternative |
|---|---|---|
| Design | Custom art direction per project | Marketplace theme, restyled |
| Front end | Hand-built components, server-rendered | Page-builder plugin stack |
| SEO | Architecture planned before design | Plugin installed after launch |
| Migration | Every ranking URL preserved or redirected | Redirects added if asked |
| Speed | Core Web Vitals budgeted and tested | Measured after complaints |
| Ownership | You own the code, content and domains | Locked to the vendor platform |
A good fit if
- You are established and the website is now the weakest part of the business
- You already have some Google visibility and cannot afford to lose it
- The site needs to produce enquiries, not just look current
- You want to own the code and the content outright
Probably not for you if
- You need a one-page brochure launched this week for under $1,000
- You want the cheapest possible build with no involvement in content
- You are looking for a hosting-only or DIY editor arrangement
If that is you, say so on the call — we will tell you straight and point you somewhere better.
From experience
The mistakes that cost the most.
Rebuilding without an inventory of what ranks
The single most expensive mistake in a redesign. Pages that quietly earn impressions get deleted, URLs change without redirects, and traffic drops the week after launch. The audit costs a day and protects years of work.
Buying a design instead of a sales conversation
A beautiful homepage that never states what you do, where you do it and what happens next will lose to a plain page that does. Clarity outperforms cleverness on every service site we have measured.
Choosing a platform because it is cheap to start
Page builders are inexpensive in month one and expensive in year three, when the site is slow, the markup is unusable and nobody can change a template without breaking two others.
Leaving conversion to the contact page
Buyers decide on the page they landed on. If the enquiry path only exists in the navigation, you are asking every visitor to do extra work to give you money.
Selected work
Built for search, designed for the sale.
Trusted by 250+ brands worldwide — universities, national chains and Ottawa's best trades
Questions
Still unsure? Call +1 (613) 416-9512 and speak to the person who would run the project.
How much does a website cost in Ottawa?
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Most of our custom builds land between $5,000 and $40,000 depending on page count, content production and functionality. A focused local service site sits at the lower end; a multi-service or e-commerce build sits higher. We quote fixed scope after a short discovery call.
How long does a custom website take?
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A focused build is typically four to six weeks from kickoff. Larger multi-page or e-commerce projects run eight to twelve weeks. Content readiness is usually the deciding factor, not development time.
Will I lose my Google rankings when the site is rebuilt?
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Not if the migration is done properly. We inventory every ranking URL, preserve or 301-redirect each one, keep the winning page content, and monitor Search Console after launch. Protecting existing positions is the first item on the plan, not the last.
Do you work with businesses outside Ottawa?
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Yes. We are based in Ottawa and work with clients across Ontario, Canada and internationally, including builds in the UK market.
Next step
Tell us what you are trying to grow.
A short conversation, an honest read on what is achievable, and a fixed-scope proposal — usually within one business day.