Trade services · London, UK · 2026
Mastic Man London
A five-page, SEO-first lead machine for a specialist sealant contractor — proof that the model we run in Ottawa travels across markets and borders.
Scope
- SEO site architecture
- Lead capture
- Areas-covered pages
- Rich results
- Client
- Mastic Man
- Sector
- Trade services
- Year
- 2026
01
The challenge
A niche trade with high commercial intent and almost no differentiated content in the market. Every competitor looked identical on the results page.
02
Our approach
We built a tight five-page structure — service, areas covered, about, contact, home — each targeting a distinct query cluster, with review markup, a persistent quote CTA and hard-edged industrial art direction that stands out in a category of stock photography.
03
The outcome
A scalable template now replicated across Manchester and Liverpool, each city with its own indexed pages and lead pipeline.
Design decisions
Three choices that made the difference.
Five pages, five query clusters
Rather than one bloated home page, the site splits into service, areas covered, about, contact and home — each written for a distinct search, each independently linkable and indexable.
Art direction that breaks the category
Hard-edged industrial photography and heavy type in a market where every competitor uses the same stock library. Differentiation on the results page starts with the thumbnail.
A template designed to be cloned by city
The structure was built once and replicated for Manchester and Liverpool, each with its own indexed area pages and lead routing — a repeatable model rather than a one-off site.
What the site was built to be found for
Commercial sealant and mastic queries across Greater London and now the North West, where intent is high, volumes are modest and almost nobody has published differentiated content.
Where we would take it next
Rolling the template into two further UK cities and adding a photo-led job log that keeps fresh content flowing.
What we built
- —Five-page SEO architecture with distinct targets per page
- —Areas-covered pages with genuine local context
- —Review markup for rich results
- —Persistent quote CTA across all breakpoints
- —City-cloneable template system
Responsive build
The same site, engineered for the phone in your customer's hand.
Tap-to-call in the header, a quote action always in reach, and images sized for mobile data. The mobile view is not a shrunken desktop — it is the primary design.
Next step
Want results like Mastic Man London?
Tell us about the business and we will come back with an honest read on scope, timeline and cost.