Exterior home services · Ottawa, ON · 2023
Precision Eavestroughing
A seasonal trade site engineered for spring and fall demand spikes.
Scope
- Website design
- Local SEO
- Quote capture
- Client
- Precision Eavestroughing
- Sector
- Exterior home services
- Year
- 2023
01
The challenge
Traffic arrives in two short bursts a year; the site has to convert immediately.
02
Our approach
Service-first hero, transparent scope of work, and a quote request that works one-handed on a phone in a driveway.
03
The outcome
A lean site tuned entirely to seasonal conversion.
Design decisions
Three choices that made the difference.
Built for two short seasons
Traffic arrives in spring and fall bursts. Rather than a broad brochure, the site is a conversion instrument: service, price logic, proof, quote — nothing that delays the decision.
A quote form usable one-handed in a driveway
Field-tested on a phone outdoors: large targets, minimal fields, no dropdown gymnastics, and a confirmation that tells the homeowner exactly when to expect a call back.
Scope written out honestly
What is included, what costs extra and what needs a site visit — stated up front, which cuts the unqualified calls that eat a small crew's day.
What the site was built to be found for
Seasonal eavestrough, gutter cleaning and repair searches across Ottawa, weighted heavily toward mobile and 'near me' queries.
Where we would take it next
Seasonal campaign pages timed to spring and fall, and review capture wired into the post-job follow-up.
What we built
- —Conversion-focused single-path home page
- —Service and scope explanation pages
- —Mobile-first quote capture
- —Local SEO and map-pack foundations
Responsive build
The same site, engineered for the phone in your customer's hand.
Tap-to-call in the header, a quote action always in reach, and images sized for mobile data. The mobile view is not a shrunken desktop — it is the primary design.
Next step
Want results like Precision Eavestroughing?
Tell us about the business and we will come back with an honest read on scope, timeline and cost.