Construction · Ottawa, ON · 2024
General Contractor Ottawa
An exact-match domain turned into a genuine ranking asset with service depth and project proof.
Scope
- SEO site build
- Service pages
- Local SEO
- Client
- General Contractor Ottawa
- Sector
- Construction
- Year
- 2024
01
The challenge
Owning the keyword in the domain means nothing without content that earns the position.
02
Our approach
We built out individual service pages — renovations, additions, basements, commercial fit-out — each targeting its own query set, plus a project gallery and quote path.
03
The outcome
A structured, expandable site targeting Ottawa contracting search demand.
Design decisions
Three choices that made the difference.
The domain is not the strategy
An exact-match domain gives a small head start and nothing else. The ranking came from building genuine service depth underneath it — renovations, additions, basements, commercial fit-out — each with its own page and its own query set.
Project proof attached to each service
Every service page carries relevant completed work rather than pointing to one shared gallery, so the evidence matches the search that produced the visit.
Structured for expansion
The information architecture leaves room for neighbourhood and project-type pages to be added without restructuring navigation or breaking existing URLs.
What the site was built to be found for
Broad and long-tail contracting searches across Ottawa: general contractor, home renovation, basement finishing, home additions and commercial fit-out.
Where we would take it next
Adding project-type case pages with real budget ranges, plus neighbourhood coverage to compete in suburb-level searches.
What we built
- —Individual service pages per trade offering
- —Project gallery with service-level filtering
- —Quote request path on every page
- —Local SEO foundations and structured data
Responsive build
The same site, engineered for the phone in your customer's hand.
Tap-to-call in the header, a quote action always in reach, and images sized for mobile data. The mobile view is not a shrunken desktop — it is the primary design.
Next step
Want results like General Contractor Ottawa?
Tell us about the business and we will come back with an honest read on scope, timeline and cost.