Retail & installation · Ottawa, ON · 2022
Argos Carpets & Flooring
A flooring showroom translated to the web — product ranges, install services and store visits.
Scope
- Website design
- Product architecture
- Local SEO
- Client
- Argos Carpets & Flooring
- Sector
- Retail & installation
- Year
- 2022
01
The challenge
Flooring is chosen in person but researched online.
02
Our approach
Range-by-range browsing, clear install service explanation, and a showroom visit CTA carried through every page.
03
The outcome
A retail site that drives showroom traffic rather than trying to replace it.
Design decisions
Three choices that made the difference.
The web job is to fill the showroom
Flooring is chosen underfoot. Rather than forcing e-commerce, the site drives showroom visits — hours, parking, what to bring and what to expect from a visit are treated as primary content.
Range-by-range browsing
Hardwood, vinyl plank, carpet and tile each get their own browsing path with material guidance, so research-stage visitors find their category rather than a mixed grid.
Installation explained as a service
Subfloor prep, removal of old flooring and timelines are documented, which both answers the buying question and captures installation-related search.
What the site was built to be found for
Flooring retail and installation searches in Ottawa: carpet, hardwood, vinyl plank and tile, plus 'flooring store near me' with strong local intent.
Where we would take it next
A material comparison guide and room-by-room inspiration pages to capture earlier-stage research traffic.
What we built
- —Category browsing architecture by material
- —Installation service explanation pages
- —Showroom visit CTA carried sitewide
- —Local SEO with store details and hours
Responsive build
The same site, engineered for the phone in your customer's hand.
Tap-to-call in the header, a quote action always in reach, and images sized for mobile data. The mobile view is not a shrunken desktop — it is the primary design.
Next step
Want results like Argos Carpets & Flooring?
Tell us about the business and we will come back with an honest read on scope, timeline and cost.